LENZING, Austria — January 24, 2024 — Lenzing Group, a leading global producer of wood-based specialty fibers, announced an exciting collaboration with China’s internationally recognized denim mill, Advance Denim, to use matte TENCEL™ Lyocell fibers for their latest Denim Collection. As a long term partner for more than 15 years, this collaboration marks a significant milestone in the pursuit of bringing planet-conscious denim solutions that combine style and comfort to consumers.
Advance Denim was found in 1987 and has the distinction of being the longest-standing denim mill in China. It supplies denim to renowned brands around the globe. The company built its reputation by creating beautiful, inventive denim styles that incorporate groundbreaking technologies with timeless indigo dye techniques. Denim styles created by Advance Denim continue to evolve based on the mill’s understanding of the global market trends, with sustainability and innovation being the centre of the business.
Addressing the need for advanced fiber offerings in the denim sector
“Sustainability and innovation have always been one of Advance Denim’s core beliefs. We continue to work closely with our suppliers to apply the latest sustainable fiber technology to fabrics and bring denim products that meet the demand for environmental protection practices while being stylish and comfortable at the same time. Our long-term partner Lenzing shares the same values as us. Denim products that incorporate TENCEL™ branded fibers have a specific hand feel and sustainability edge that meet current market needs and have been well received by consumers,” said Amy Wang, General Manager of Advance Denim.
The TENCEL™ brand has long been recognized for its commitment to offering innovative and planet-friendly fiber solutions1 that strive to enhance the adoption of responsible production2 within the textile industry. Leveraging resource-saving, closed-loop production process3, TENCEL™ fibers are naturally soft and smooth to the touch and support a natural dry feeling through moisture control. The rollout of matte TENCEL™ Lyocell fibers in 2021 provided denim manufacturers with a solution that enabled them to enjoy the ample tactile and environmental benefits of TENCEL™ fibers, while also maintaining a matte finish on the end product.
Source: Textileworld